Communicating Christ Visually: Utilizing Graphic Design in Ministry

Abstract

Graphic Design is both an art form and a means of communication. It is a tool that both pastors and laypeople can utilize in the fields of worship, education, and evangelism. How can we communicate our message to members and visitors with the tools of graphic design that we have before us? How can we enable our members with opportunities to serve their Lord with their unique gifts and abilities? This thesis will demonstrate that it is beneficial for pastors to have a general, working knowledge of graphic design so that they can understand how graphic design can communicate their message and impact their ministry. I will give a history of graphic design through the lens of three design elements: imagery, color, and typography. I will then explore the blessings and challenges of utilizing graphic design using case studies of churches and organizations within the WELS.Finally, I will offer advice for implementing graphic design techniques in ministry, as they apply to pastors and laypeople skilled in graphic design.