Showing items related by title, author, creator and subject.

• Taking Advantage of the Airwaves: A Look at the Use of Radio for Broadcasting the Gospel Message 

  Ebert, Kurt (1985)

• A Study of Specific Marketing Strategies in Religious Radio Broadcasting 

  Bendewald, Jon D. (1987)

  This paper by Jon Bendewald offers a historical and strategic analysis of religious radio broadcasting, focusing on three major programs: The Lutheran Hour, Insight for Living, and Message From The Master. Bendewald explores ...

• The History of the WELS Mass Media Ministry 

  Burger, Norman F. (1984)

  Norman Burger’s essay chronicles the development of the Wisconsin Evangelical Lutheran Synod’s (WELS) Mass Media Ministry from its early radio efforts in the 1960s to its formal establishment in 1979. Initially focused on ...