Browsing by Subject "Marketing"
Now showing items 1-3 of 3
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Branding WELS Campus Ministry
(2016)It has always been important for Christian ministries to present an understandable and compelling identity for themselves. This paper focuses on the efforts of campus ministries in the Wisconsin Evangelical Lutheran Synod. ... -
Communicating with the Public: Church Advertising Methodology and Philosophy
(2015)In a world where businesses use advertisements to persuade and manipulate consumers into buying their product or service, it seems as if there would be no place for this in the church. The lingo, methods, and concepts of ... -
Mission-Minded Congregations are Market-Oriented Congregations: Congregational Marketing to the Glory of God
(2012)Despite the marketing-saturated world in which we live, congregations do not always seem to be market-oriented entities. This thesis defends and encourages the adoption of a market-oriented mindset in a mission-minded ...